Search results for "visual analysis"

Girls’ portrayals in fast fashion advertisements

2022

This study analyses the visual construction of girls and notionssurrounding young femininities articulated by 15 contemporaryadvertisements of Nordic fast fashion companies, available on theirpublic Facebook pages in Finland. A visual discourse analysis identifiessome blatantly stereotypical and a few complex visual constructions ofgirls as heterosexual, caring, innocent, sexy posers, active self-presentersand self-surveyors, carefree and environmental activists. Theimplications of our findings, particularly in shaping societal notionssurrounding girls, are discussed. The study contributes primarily to theresearch field of visual commercial representation of girls by unpackinghow their comp…

Kuvien maaseutu : maaseutumaisemakuvaston luomat mielikuvat suomalaisesta maaseutukulttuurista

2013

Kuvallistettu kuuluminen : valokuvahaastattelu ja visuaalinen analyysi paikkasuhteiden tutkimuksessa

2016

Spatial belonging is understood as a multidimensional process in which pictorial representation of the environment also plays an important role. However, various intersecting discursive and personal dimensions in the relations between images, photography and spatial belonging make researching the topic quite challenging. This article focuses on a methodology that combines photo-elicitation and visual analysis to elucidate the relations between images and spatial belonging, and to explore the ways in which the mental images created by discursive landscape imagery can affect the formation of people’s place relations and feelings of spatial belonging. The article draws from a research project …